SOCIAL MEDIA MANAGEMENT
Conversation + Reputation
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Let's talk Communications Strategy
Not sure how to tackle a project, a problem or does your organisation need an overall communications strategy and vision?
At Polished, we are experienced in creating a whole range of communications strategy documents. These documents are designed to help you with your internal and external communications needs.
Our Communications Strategy Process involves:
Setting your communication or engagement objectives
Defining your target audience
Completing a SWOT analysis
Identifying the best communication tools and tactics for you
Developing your key messages
Creating a suite of communication and marketing materials
Developing an implementation schedule
Rolling out your communications through the appropriate channels
Evaluating the results and provide a comprehensive communications report
Identifying future recommendations based on the results of the plan, strategy or campaign
Internal communications strategies and plans
Internal communications are quickly becoming an integral part of an organisations’ overall external communications strategy. It simply cannot be ignored. Your staff are your biggest advertisement and if they aren’t happy, your reputation in the outside world will reflect this perception.
With this in mind, we can help you create an internal communications strategy to suit your individual internal communication needs.
We can offer you a couple of options when it comes to this service:
A 12-month internal communication strategy inclusive of all the collateral you will require to roll out the strategy yourself in-house
Creation of a living internal communications strategy that is adapted and refined on a monthly basis to meet the changing needs of your organisation. We can then take on and create individual strategies for particular events, projects and initiatives within your organisation that work with the overall strategy and vision for your organisation.
Issues Management and Crisis Communications
Issues Management and Crisis Communications should be a key component of your overall communications strategy. It’s an area of expertise that frightens many people but you really can’t ignore it.
We liken it to the fact that most people have a fire extinguisher in their house. No one plans on setting their kitchen on fire while cooking dinner but it does happen and you should be prepared in the face of a crisis.
Issues management can be used to monitor potential threats, sharpen your strategic business plan and communicate in ways that can strengthen and build upon the relationships you hold with your stakeholders.
The key to “good” issues management is in the planning, ensuring that you are always abreast of the issues that are or potentially could affect your business and have a plan ready to help you if an issue or crisis ever adorns your doorstep.
We can work with you to create this plan. We will identify, monitor and analysis key trends or issues that can affect your organisation and create a completely customised plan to suit.
The last thing you want to be doing during a crisis is creating a strategy document. The speed at which communications are expected today leaves absolutely no time for last minute strategy planning.
Take for example, a local car manufacturer. They find a fault in their 2015 SUV model. What do they do? They need to act quickly. Once something like this is discovered, it’s not only a reputation issue, it’s a safety issue and the car manufacturer would need to release information to the public immediately without arousing panic.
When creating an issues management plan for an organisation such as this, it would encompass all of the required details including:
Target audience analysis
Communication channel selection
Creation of a suite of editable materials
Schedules for the release of communication materials
A host of graphics or video content to suit
That way you can just open up the document make small changes based on the crisis and roll out the strategy in a minimal amount of time.